Analytics entails so much more than simply tracking a site’s pageviews. Without it, all of your marketing efforts amount to nothing more than throwing darts at a board.
At a minimum, you should be thoroughly conversant with:
- How visitors arrive at your site
- Visitors’ behavior on your site
- How visitors depart your site
Keywords searched, sites left, links clicked, pages viewed, time spent, etc. All combine to form a unique pattern which can be used to tailor and refine your marketing plan.
When you’re ready to learn how website analytics can yield information about your site and how that knowledge can be applied to increase your profits, reach out to us via our Contact form or email.